POP-UP STORE

LUXURY BRAND ACTIVATION

CHALLENGE

Porto Montenegro, a luxury yachting hub, sought an original concept to enliven the marina during the festive season — a contemporary twist on the traditional Christmas market, capable of attracting high-profile visitors and enhancing the destination’s prestige.

SOLUTION

DDS conceived the Christmas Bubble: a transparent capsule set as degustation bar and gourmet gift store.
Set along the marina promenade, the dome became a immersive corner welcoming two partner brands, Antonius Caviar and Chopin Vodka, to showcase their products in a luminous, iconic environment.
The installation merged gastronomy, sensory delight, and warm festive atmosphere — transforming the waterfront Christmas experience into an elegant expression of contemporary luxury.

30%

VISITOR INCREASE FOR THE DESTINATION

DURING THE ACTIVATION

60%

RISE IN SOCIAL MEDIA ENGAGEMENT

FOR PORTO MONTENEGRO

35%

UPLIFT IN BRAND VISIBILITY FOR ANTONIUS & CHOPIN THROUGH EXPERIENTIAL EXPOSURE